23.5 C
Los Angeles
Sunday, August 30, 2026
SEND TO: pressreleases@theartatlas.com

Public Relations Has A New Definition. Now It Needs A New Paradigm.

The profession’s future may depend on whether leaders recognize legitimacy and Reputation Capital as assets requiring disciplined, strategic management.

What Makes A PR Agency Of The Year?

The next chapter of PR excellence should recognize agencies that create impact not only through visibility, but through trust, judgment, and leadership.

When A Name Becomes A Brand

Her Wimbledon moment was historic, but its deeper value lies in how it transformed her from athlete into symbol of possibility.

Feature

Public Relations Has A New Definition. Now It Needs A New Paradigm.

The profession’s future may depend on whether leaders recognize legitimacy and Reputation Capital as assets requiring disciplined, strategic management.

What Makes A PR Agency Of The Year?

The next chapter of PR excellence should recognize agencies that create impact not only through visibility, but through trust, judgment, and leadership.

When Everything Gets More Expensive Except Wages

Crowded malls suggest recovery, but many Filipino households quietly feel the strain as rising prices outpace wages and reshape everyday spending habits.

Jollibee’s Christmas Campaign On Viber Sparks Criticism Over Intrusion Into Private Chats

Jollibee’s Christmas campaign on Viber drew attention for placing branded greetings inside private digital conversations.

Crisis Headlines Drown Out Marcos Governance Narrative

Crisis narratives continue to drown out stories on education, agriculture, climate, and digital reforms that shape long-term development.

Heavy Selling Hits The Bond Market Ahead Of Major Auction As Local Yields Climb

Local bonds faced heavy selling as investors repositioned ahead of the key 10-year auction, pushing yields higher across major tenors.

Credit Rating Holds Strong But Scandals Cast Long Shadow Over The Economy

The Philippines kept its BBB+ rating with a positive outlook, but markets stayed cautious as infrastructure delays and governance issues overshadow the good news.

Markets Drift As Growth Concerns Linger Despite Global Rate Cut Expectations

The PSEi slipped to 5,969 as investors remained cautious amid concerns over slower domestic growth and the impact of corruption investigations on infrastructure activity.

Meralco’s Singapore Power Bet Signals Bold Overseas Pivot

Meralco’s 670-MW Singapore project marks a bold overseas pivot, proving that Philippine energy companies can compete in advanced, tightly regulated markets.

Megaworld Bets Big On Tourism With The World’s Largest Mövenpick Hotel

Megaworld is betting big on tourism by transforming the Westside Hotel into the world’s largest Mövenpick, a 1,530-room flagship under global hospitality group Accor.

Investors Cheer SM Prime Expansion As Cebu Prepares For A MICE Boom

SM Prime’s upcoming SMX Seaside Cebu marks a major expansion in the Visayas MICE sector, adding a world-class venue that strengthens the region’s role in global events and corporate gatherings.

MGen Renewable Energy Listing Delayed As Company Focuses On Build Out

MGen Renewable Energy chooses to focus on strengthening its clean energy portfolio before entering the market.

Aboitiz InfraCapital Accelerates Airport Upgrades As Regional Hubs Seek New Growth

Aboitiz InfraCapital moves fast to upgrade key regional airports as demand for better connectivity grows.

Domestic Bond Yields Ease As Markets Start Pricing In Possible BSP Rate Cut

Domestic bond yields ease as investors respond to signals of a possible BSP rate cut.