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Public Relations Has A New Definition. Now It Needs A New Paradigm.

The profession’s future may depend on whether leaders recognize legitimacy and Reputation Capital as assets requiring disciplined, strategic management.

What Makes A PR Agency Of The Year?

The next chapter of PR excellence should recognize agencies that create impact not only through visibility, but through trust, judgment, and leadership.

When A Name Becomes A Brand

Her Wimbledon moment was historic, but its deeper value lies in how it transformed her from athlete into symbol of possibility.

OffMarketHours.com

Public Relations Has A New Definition. Now It Needs A New Paradigm.

The profession’s future may depend on whether leaders recognize legitimacy and Reputation Capital as assets requiring disciplined, strategic management.
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Why So Many Filipinos Feel Busy But Still Poor

Metro Manila stays busy, but many workers feel stuck. Long hours and side hustles no longer guarantee progress, revealing a growing gap between effort and financial security.

Rally With Reservations: Why The PSE’s Gains Are Riding On Policy Hopes And Defensive Bets

Philippine equities open the year higher as investors weigh hopes of a more supportive central bank against persistent global and domestic risks.

FGEN’s Big Bet On Geothermal: EDC’s PHP100 Billion Push Signals Long Game For Philippine Power

A planned PHP100 billion geothermal expansion in Leyte highlights how energy security is becoming a strategic priority, not just a sustainability goal.

Slower Growth, Softer Prices: Why The Philippine Economy Is Resetting Expectations

Philippine growth targets are being reset as policymakers adjust expectations to a slower but more realistic economic pace.

Fewer Bells, Bigger Stakes: Why The PSE Is Bracing For A Quiet IPO Year

The Philippine Stock Exchange heads into 2026 with tempered expectations, signaling a shift toward fewer but more prepared IPOs as market realities reshape local equity fundraising priorities

The Return Of Debt As A Lifestyle Choice

Debt has become part of everyday survival, not just emergencies. Many Filipino households now rely on credit to manage groceries, utilities, and routine expenses as incomes lag behind rising costs.

When Everything Gets More Expensive Except Wages

Crowded malls suggest recovery, but many Filipino households quietly feel the strain as rising prices outpace wages and reshape everyday spending habits.

Why Regulators Are Scrutinizing Brand Marketing In Messaging Apps

The NPC probe into a Jollibee campaign on Viber reflects growing concern over how marketing enters private chats and where privacy boundaries should be drawn in digital communication spaces.

NPC Investigates Jollibee–Viber Christmas Campaign, Seeks Company Explanation

The National Privacy Commission is reviewing how branded content appeared in private Viber chats, raising questions about digital marketing practices inside personal messaging spaces.

Inflation Eases But BSP Signals Rate Cuts May Be Nearing An End

Inflation pressures have eased in the Philippines as the country enters 2026, offering relief to households and businesses.

Energy Transition In Focus As ACEN Goes Fully Renewable While Coal Projects Continue

Solar and wind dominate ACEN’s portfolio, complemented by geothermal and battery storage facilities.

PSEi Slumped In 2025 But Opens 2026 With Cautious Optimism

Early 2026 optimism is present but remains fragile amid ongoing risks.