The profession’s future may depend on whether leaders recognize legitimacy and Reputation Capital as assets requiring disciplined, strategic management.
The next chapter of PR excellence should recognize agencies that create impact not only through visibility, but through trust, judgment, and leadership.
The profession’s future may depend on whether leaders recognize legitimacy and Reputation Capital as assets requiring disciplined, strategic management.
The next chapter of PR excellence should recognize agencies that create impact not only through visibility, but through trust, judgment, and leadership.
A planned PHP100 billion geothermal expansion in Leyte highlights how energy security is becoming a strategic priority, not just a sustainability goal.
The Philippine Stock Exchange heads into 2026 with tempered expectations, signaling a shift toward fewer but more prepared IPOs as market realities reshape local equity fundraising priorities
The NPC probe into a Jollibee campaign on Viber reflects growing concern over how marketing enters private chats and where privacy boundaries should be drawn in digital communication spaces.
The National Privacy Commission is reviewing how branded content appeared in private Viber chats, raising questions about digital marketing practices inside personal messaging spaces.
