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Public Relations Has A New Definition. Now It Needs A New Paradigm.

The profession’s future may depend on whether leaders recognize legitimacy and Reputation Capital as assets requiring disciplined, strategic management.

What Makes A PR Agency Of The Year?

The next chapter of PR excellence should recognize agencies that create impact not only through visibility, but through trust, judgment, and leadership.

When A Name Becomes A Brand

Her Wimbledon moment was historic, but its deeper value lies in how it transformed her from athlete into symbol of possibility.

Feature

Public Relations Has A New Definition. Now It Needs A New Paradigm.

The profession’s future may depend on whether leaders recognize legitimacy and Reputation Capital as assets requiring disciplined, strategic management.

What Makes A PR Agency Of The Year?

The next chapter of PR excellence should recognize agencies that create impact not only through visibility, but through trust, judgment, and leadership.

Temasek Bets Big On Ayala’s Health Arm

Temasek has acquired a 16% stake in Ayala’s AC Health, fueling its expansion to 10 hospitals, 300 clinics, and over 1,100 pharmacies by 2027.

Billions Spent, Nothing Gained: Why 95% Of AI Projects Fail

Despite heavy investment, most generative AI projects collapse before showing real results, MIT research reveals.

Cautious Markets As Global Investors Watch Fed Moves And China’s Surprise

The PSEi slipped 0.2% to 6,140.35 as investors stayed cautious ahead of the inflation report, with muted turnover at ₱4.2 billion and weak foreign flows.

Philippine Manufacturing Crawls Forward: Orders Surge, Jobs Stagnate

Philippine manufacturing edged to a PMI of 50.8 in August, reflecting muted expansion where rising orders failed to generate more jobs.

Who Wins The AI Race? The 5% Who Play It Differently

MIT’s State of AI in Business 2025 report shows that only 5% of companies succeed with AI. Unlike others, they treat AI not as software, but as core infrastructure powering their business.