The profession’s future may depend on whether leaders recognize legitimacy and Reputation Capital as assets requiring disciplined, strategic management.
The next chapter of PR excellence should recognize agencies that create impact not only through visibility, but through trust, judgment, and leadership.
The profession’s future may depend on whether leaders recognize legitimacy and Reputation Capital as assets requiring disciplined, strategic management.
When corruption seeps into the market, the losses go far beyond numbers. It’s trust that evaporates first, and confidence that takes the longest to recover.
