30.4 C
Los Angeles
Monday, August 31, 2026
SEND TO: pressreleases@theartatlas.com

Public Relations Has A New Definition. Now It Needs A New Paradigm.

The profession’s future may depend on whether leaders recognize legitimacy and Reputation Capital as assets requiring disciplined, strategic management.

What Makes A PR Agency Of The Year?

The next chapter of PR excellence should recognize agencies that create impact not only through visibility, but through trust, judgment, and leadership.

When A Name Becomes A Brand

Her Wimbledon moment was historic, but its deeper value lies in how it transformed her from athlete into symbol of possibility.

URC Bets On Mindanao With ₱400M Animal Feed Plant

How do you feel about this story?

Express Your Reaction
Like
Love
Haha
Wow
Sad
Angry

Universal Robina Corporation (URC) is doubling down on its agro-industrial ambitions with plans to build a ₱400 million animal feed milling plant in Mindanao, marking its first major investment in the region.

The plant will be developed by URC’s Agro-Industrial Group (AIG), which operates across four divisions: farms, animal nutrition, health, and disinfectants. AIG has steadily grown into a meaningful contributor to URC’s overall performance, generating 7.4% of total revenues in the first half of 2025.

The expansion to Mindanao reflects both a business opportunity and a strategic imperative. Demand for high-quality animal feed is expanding beyond Luzon and the Visayas, while Mindanao offers vast agricultural potential and proximity to regional markets.

The project is also aligned with national priorities on food security and rural development. By strengthening supply chains and supporting livestock producers in the south, URC positions itself as a key partner in ensuring affordable and reliable food production.

As one of the Philippines’ biggest conglomerates, URC’s move underscores how corporate investment in Mindanao is shifting from cautious to committed. For the region, this could mean more jobs, stronger farming ecosystems, and greater integration into the national food economy.

What this means for you: Farmers in Mindanao could benefit from better access to animal feed and more stable prices. In the long run, consumers may see improved food supply and potentially more affordable meat and poultry products.

Latest articles

More Stories